Implementation Year
2019
Solution enviroment
Industry
CROSS-INDUSTRY
Line of Bussiness
CROSS
Regions
Europe
Product type
Add On
DOI
Anfrage
Einwilligung im Detail
Opt-In Verwaltung
Marketingeinwilligung Übersicht

CXplore Double Opt-In Service

The smart way to GDPR-compliant consent.

Request More Information
DOI
Anfrage
Einwilligung im Detail
Opt-In Verwaltung
Marketingeinwilligung Übersicht
EN ES DE ZH-HANS FR RU
Situation
  • The so-called Opt-In procedure applies to e-mail advertising and newsletters. Thereafter, the subscriber must explicitly consent to being contacted by e-mail, as otherwise the entrepreneur is acting in an anti-competitive manner if contact is not permitted and may be warned.
  • As a salesperson, I must always make sure when contacting a subscriber that I have their consent confirmed immediately in writing or subsequently by e-mail in a timely manner.
  • As a subscriber, newsletters offer me the opportunity to inform about current events and the latest trends. Subscribing and unsubscribing is often not very user-friendly.
Challenges
  • Since the subscriber have to disclose a lot of personal data when registering for a newsletter, he or she is advised not to register beforehand.
  • Newsletters without a direct reference to the end consumer are perceived as annoying and are usually ignored or unsubscribed.
  • Compliance with the GDPR guideline means considerable additional work for sales staff.
  • Initiating the GDPR process with existing customers requires a lot of maintenance.
Solution Inovation

Double Opt-In is the perfect solution when it comes to consent for the processing of personal data and sustainable maintenance of marketing consents. The smart OwnIP supports you both in the lead funnel but also directly at the contact person. Inquiries to and feedback from the subscriber are handled automatically in the Sales Cloud. This increases your data quality, creates new freedom for your sales department and supports your marketing department in preparing for newsletter and e-mail campaigns.

Value drivers
  • Double Opt-In supports new leads and contacts
  • Contact data entered manually, by business card scanner or via the website is directly recognized and automatically requested
  • HTML template in your own design
  • Country and language of the contact person are taken into account
  • Include existing contacts in the DOI process via a mass data run
  • Marketing consent and communication categories can be queried
  • Decide on data storage and marketing consents with just a few clicks, even as a subscriber at any time
  • User-friendly unsubscription from newsletters

 

Partner data

Name

All For One Group SE

Year founded

1996

Country

Germany

Description

The perfect interplay of people, strategies, processes, data and systems is a deciding factor for your competitive advantage. Let our expertise and efficiency in these fields of action profit your competitiveness.

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