Implementation Countries
Norway
Technologies
SAP Commerce Cloud
SAP Customer Experience

Travel Retail Norway

EN ES DE ZH-HANS FR RU
Project Description

Travel Retail Norway (TRN) operates tax-free sales at all Norwegian airports. In collaboration with Pearl, TRN is currently working on digitalizing the travelers’ customer experience through cutting-edge digital services on www.tax-free.no.

Challenges

It started when Travel Retail Norway wanted to explore the possibility of providing their loyal customers with an additional level of service. They decided to digitalize their customers’ tax-free experience to meet their expectations of a shopping experience.

Customer Benefits

Travel Retail Norway has upgraded its business solution to SAP Commerce Cloud, utilizing the innovative Headless Storefront and partnering with Composable Partners such as Algolia, Emarsys, Testfreaks, Kundo and Bambuser.

TRN’s digital commerce solution is now integrated with an automated warehouse system from AutoStore, enabling them to process a higher volume of orders in less time.

Overall benefits include:

  • Reduced delivery times
  • New delivery options and sales models
  • Enhanced customer engagement through loyalty programs and personalized offers
  • Increase conversion and online turnover (%)

Customer data

Travel Retail Norway

Name

Travel Retail Norway

Country

Sector

Retail

Travel Retail Norway AS ( TRN ) is a Norwegian limited company that operates tax-free trade in airports, both in its own stores and through the distribution of goods for resale.

Partner data

Name

Pearl

Country

Norway

Description

Pearl is leading provider of SAP S/4 HANA, CRM, Digital Commerce, and Marketing solutions in the Nordics and Baltics.

With more than 400 specialists, Pearl delivers a broad spectrum of services within Digital Commerce and CX, including UX research, design, SEM, SEO optimization, and digital strategy. Pearl has also done more than 20 S/4 HANA implementations.