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LogicLine wanted to digitize and automate the daily sales routine for its office and field staff. In the process, the POLUMANA® sales app was successfully introduced at the same time as a new IT ecosystem. Closely interlinked with Microsoft Dynamics, a cloud solution for managing customer relationships (CRM) and enterprise resource planning (ERP), the business processes in the area of marketing and sales have since been intelligently supported.

The application of the POLUMANA® sales app is easy to understand and intuitive. Nevertheless, the go-live was accompanied by training sessions in the company (1:1 sessions) to ensure a smooth start. The launch of the new sales tool relieved the internal sales force from day one and quickly ensured growth in sales. The core objective was not to process more orders, but to take care of existing and new customers in a more intensive and focused way. LogicLine has successfully achieved this qualitative growth.

The task at LogicLine was clear: While in the past there were still "isolated solutions" in the area of IT infrastructure, in the future the cogs were to mesh seamlessly and digitally. Also and especially in sales. The company decided to introduce a new IT ecosystem with a CRM function. Closely interlinked with the POLUMANA® sales app, it was to reposition the Marketing & Sales division and further improve collaboration between the office and field sales teams. As an intelligent, digital companion, POLUMANA® was to automate day-to-day business in sales.

At that time, the sales department was facing pressure to make more efficient use of time - with a view to itinerary planning. The goal was clear: More time for customer focus and at the same time conserve resources (CO2, gasoline) - in terms of sustainability. With the POLUMANA® sales app, LogicLine found a contemporary solution that could be flexibly adapted to the company's specific needs.

CUSTOMIZED SOLUTION

The project team from LogicLine and BLUE-ZONE GmbH worked together flexibly and closely. This was the only way to provide numerous specific use cases and change requests in the digital tool. In this way, the app was tailor-made for LogicLine's day-to-day sales business. And it is constantly learning and being expanded.

TIME FOR MORE CUSTOMER FOCUS

LogicLine is a certified partner of all well-known automotive manufacturers. Customers of the TÜV-certified system solutions include companies from the construction industry, roofing trade or energy supply. Thanks to the diverse functionalities of the digital sales companion, the sales team can meet customer requirements and its own quality standards even better in the future.

With their experience and know-how, United VARs ensure that implementation is carried out in a time- and resource-saving manner. The companies offer optimal service and support - even for international rollout projects.

Die SAP-Welt ist für die BLUE-ZONE GmbH vertrautes Terrain. Als SAP-zertifizierte Anwendung baut POLUMANA® auf BTP auf oder nutzt es zur Integration in die SAP-Umgebung. Als SAP BTP-inside Produkt ist die Vertriebs-App bereit für die Public Cloud und die Industry Cloud.

Meikel Muschalik

Sales IT & Projects Manager at LogicLine

"We were looking for a partner who is open to adjustments during ongoing operations. With BLUE-ZONE GmbH, we have found our creative, strong implementation sparring partner."