Reference portal

Together with B4B Solutions, Reflexa has extended its
existing SAP ERP system to include a B2B online shop.
The shop is based on SAP Commerce Cloud. A scalable and
expandable solution that fits the existing ERP. Streamlined
integration was just one of several advantages that come with
systems from a single source. The vast variety of products,
including all configurable variations, is supported by SAP
Product Configuration.

It was particularly important that more than 80,000
possible variations for a single model were presented in
a customer-friendly way. Reflexa solved this by using
marketing variants, which display variations of the models
by means of eye-catching features. Easier purchase
decisions using Guided Selling lead to more relaxed
shopping experiences and satisfied customers.

Displaying a wide range of product variations in a customer-friendly way.
Meeting the requirements of complex internal processes.

• CUSTOMER SERVICE
  Dimensions, materials, colours – customers can easily configure
  their preferred products themselves and instantly view prices.
  Transparent and convenient.
• ORDER ENTRY
  For larger contracts, orders are split internally. Completed products
  thus reach customers as quickly as possible.
• PANEL OF EXPERTS
  Specialist retailers have the opportunity to comment on the new
  online shop and contribute to its optimization. This dialogue improves
  customer loyalty and promotes acceptability of the new services.
• DATA INTEGRATION
  SAP ERP and SAP Commerce Cloud are powerful partners.
  The shop uses data from the ERP and online orders are entered
  directly into the system.
• READY FOR THE FUTURE
  Younger customers, increasing digitalization of retailers and
  society – with the new online shop, Reflexa is equipped for the
  future and gains greater flexibility for new services.
• FIELD SERVICE
  Using the ASM tool, both field and office staff can help customers
  place orders via the online shop.

A new sales channel that presents the product range both
appealingly and clearly. A new co-worker in the form of a
system that relieves colleagues of tasks and provides customers
with information. And many new opportunities to create
competitive advantages in the increasingly digitalized industry.

Generational change is currently very noticeable in the
construction industry. While younger people are taking over,
demands for digital services are growing. Reflexa therefore
focuses early and well in time on an online shop that is
available 24/7.

Customers configure their products according to their
individual requirements online by themselves and receive a
binding offer immediately. Orders are saved, therefore
simplifying new and repeat orders on both sides.

Integrating the system with the existing ERP reduces data
maintenance even after the implementation of the complementary
commerce solution. An additional benefit: online orders
do not require paper and thus ensure a more sustainable
operation. Moreover, the project has also generated an exciting
dialogue with customers, and new features that will likely be
enjoyed by staff and customers alike are already in the pipeline.

WITH THE ADDITIONAL SALES CHANNEL, REFLEXA MEETS
INCREASING REQUIREMENTS BY MEANS OF A
SCALABLE SYSTEM THAT IS ALIGNED WITH THE SAP-ERP.
CONFIGURATION IN THE WEBSHOP GIVES RETAILERS
THE OPPORTUNITY TO ENTER COMPLEX PRODUCTS QUICKLY
AND EASILY WHILE ALSO REDUCING PROCESS COSTS.